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AI Visibility Benchmark

How 3M compares with Henkel Adhesives

3M was cited in 22 of 178 answers about Electronic adhesives, compared with 50 for Henkel Adhesives. The gap was widest on questions about using and processing the material or product, with Henkel Adhesives cited more often.

At a glance

Henkel Adhesives

Rank #322 / 178 answers

Rank #150 / 178 answers

Citations

Answers that link to a company-owned website as a source.

12.4%

28.1%

View breakdown

Citations by Buyer journey
Buyer journey	3M	Henkel Adhesives
Learn	0 / 12	1 / 12
Compare	12 / 95	20 / 95
Validate	3 / 27	2 / 27
Procure	1 / 20	7 / 20
Use	6 / 24	20 / 24

Citations by AI engine
AI engine	3M	Henkel Adhesives
Perplexity	5 / 60	15 / 60
ChatGPT (OpenAI)	14 / 60	24 / 60
Google (AI Overviews)	3 / 58	11 / 58

3MHenkel Adhesives

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #223 / 178 answers

Rank #141 / 178 answers

Brand mentions

Answers that mention the company by name.

12.9%

23.0%

View breakdown

Brand mentions by Buyer journey
Buyer journey	3M	Henkel Adhesives
Learn	0 / 12	0 / 12
Compare	2 / 95	3 / 95
Validate	1 / 27	2 / 27
Procure	8 / 20	14 / 20
Use	12 / 24	22 / 24

Brand mentions by AI engine
AI engine	3M	Henkel Adhesives
Perplexity	4 / 60	13 / 60
ChatGPT (OpenAI)	7 / 60	13 / 60
Google (AI Overviews)	12 / 58	15 / 58

3MHenkel Adhesives

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Electronic adhesives.

How should I choose an adhesive for an automotive sensor housing?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers support industrial electronics prototypes?

1 / 1

0 / 1

Google (AI Overviews) · Citations

How should shelf life and shipping conditions affect electronic adhesive purchasing?

1 / 1

0 / 1

Google (AI Overviews) · Citations

+9 other questions

Where 3M has more appearances on at least one measured platform or measure.Request to see more

When is a thermally conductive adhesive useful in electronics?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers support automotive sensor prototyping?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which manufacturers supply electronic adhesives to US buyers?

1 / 1

0 / 1

Google (AI Overviews) · Citations

+27 other questions

Where Henkel Adhesives has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.