For digital and commercial leaders in complex, technical B2B organisations.
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Digital Experience
Your buyers' first experience is now AI-mediated - make it count.
Search, chat, and AI overviews are rewriting how customers find and evaluate you. We help you rebuild your digital experience for this new landscape — fast, intelligent, and conversion-ready.
All Digital Experience Resources
🧭 Customer Experience — Where Revenue Really Lives
Most companies think they have a CX problem; what they really have is a friction problem. Every drop in conversion, every bounce, every missed renewal comes from an invisible break in experience. These resources help you see, measure, and fix what customers actually feel.
Foundational Guide
What is Customer Experience
Understanding the fundamentals of customer experience and why it matters for business growth.
Learn basicsComprehensive Guide
The Customer Experience Guide
Complete framework for understanding and improving customer experience across all touchpoints.
Read guideStrategic Framework
Customer Experience Strategy
Strategic approach to building and implementing customer experience programs that drive results.
View strategyTransformation Method
Service Design
Systematic approach to designing and improving services from the customer's perspective.
Explore method🧩 Experience Platforms — Building the Engine Behind the Journey
Your website, CRM, and CMS aren't separate systems — they're one customer engine. Experience platforms like Sitecore or headless CMSs only work when they're designed around journeys, not departments.
Strategy Page
Digital Experience Services
Comprehensive digital experience strategy and implementation services for modern businesses.
View servicesTechnical Framework
Digital Platform Development
Building scalable, flexible digital platforms that support complex customer journeys.
Learn morePlatform Partner
Sitecore Digital Experience Platform
Enterprise-grade content management and digital experience platform implementation.
Explore SitecorePublic Sector Case
Lewisham Council Digital Transformation
How we helped transform public sector digital services for better citizen experiences.
Read case study🧠 Journey Intelligence — Seeing What Users See
Analytics show numbers, not narratives. Journey intelligence turns raw data into storylines — revealing how real buyers move, pause, and convert.
Educational Guide
Customer Journey Mapping Guide
Complete guide to understanding and optimizing the customer journey across all touchpoints.
Read guideCase Study
How Victrex Transformed the Digital Buyer Journey
Real-world example of digital transformation resulting in 30% increase in CRM leads.
Read case studyData Strategy
Topic Intelligence for Content Strategy
Using data and analytics to understand what content resonates with your audience.
Learn approach🎨 Design Systems — Consistency as a Growth Multiplier
Design isn't decoration; it's behavioural engineering. Every inconsistency — in layout, speed, or tone — erodes trust. These resources show how to build scalable design systems that unify brand, usability, and performance.
UX Innovation
Designing Conversational AI Interfaces
How to design AI interfaces that feel natural and helpful to users.
Read article📊 Proof & Programs — Experiences That Drive Growth
Every great digital experience is engineered — not guessed. These case studies and programs show what it takes to deliver measurable results.
Case Study
Victrex — Digital Buyer Journey Transformation
How global leader Victrex achieved 23% organic traffic growth and 30% CRM lead increase.
Read case studyCase Study
London Live — Platform Rebuild and Redesign
Complete digital platform transformation for a major media brand.
View projectCase Study
Lewisham Council — Public Sector Transformation
Digital transformation success in the public sector with improved citizen services.
Read case study