Digital Experience

Your digital experience isn't just your website. It's every touchpoint shaping how buyers see you - where you either build trust or lose deals.

Here's the thing: B2B buyers now expect Amazon-level experiences. They're comparing you to the best digital they use daily, not your industry peers.

So while you're defending "good enough" to the board, competitors with inferior products are winning your deals. Why? Their digital experience makes complex B2B buying feel effortless.

Your numbers tell the story

• 53% of mobile visitors leave if pages take over 3 seconds to load
• Conversion rates lagging at 2.35% while top quartile achieves 5.31%
• Lead quality dropping as good prospects self-disqualify

"But that's normal for our industry" – No. It's not.

What's happening behind the scenes

Monday morning chaos:

• Sales creating their own materials because the website "doesn't tell our story"
• IT fielding weekly complaints about speed, search, and mobile
• Customers emailing orders because your portal is "too complicated"

The trust erosion:

• 46% of manufacturing decision-makers have switched suppliers due to poor website performance
• 20% of buyers don't trust slow sites – they assume poor products follow
• 88% won't return after one bad experience

The competitive bleed:

• Board members mentioning competitors' "impressive digital presence"
• 79% of buyers prefer working with manufacturers who have user-friendly sites
• Prospects going dark after visiting your website

In practical terms, for a £50M manufacturer, that's £5-6M in preventable losses every year – actual, not potential, revenue left on the table due to digital underperformance.

By company size:

• 100-200 employees: £500K-£1M annual revenue leak
• 200-500 employees: £1-2M disappearing yearly
• 500+ employees: £2-5M lost to better digital experiences

Every day you wait, competitors capture more of your market.

Meanwhile, in the boardroom...

"We need an AI strategy" the board insists. "Our competitors are using it. Where's ours?"

Great, we can help with that. But here's the uncomfortable truth: Only 5% of European manufacturers have successfully integrated AI. Why? Because AI depends on robust digital infrastructure – clean data, modern systems, and digitised processes.

You can't build tomorrow's business on crumbling foundations. Fix the experience first, then add the intelligence.

Sound familiar?

Sales starts apologising:

• "Our website doesn't really show what we do..."
• "I'll send you better information directly..."
• "Don't judge us by our site..."

Prospects disappear:

• Strong first meeting, then silence after they "do research"
• Qualified leads that never convert
• Pipeline mysteriously thinning despite more activity

Growth stalls:

• Trade shows delivering diminishing returns
• International expansion hitting digital walls
• Competitors with worse products winning on experience

Marketing experiences

Turn visitors into customers

• Modern websites that convert
• Content experiences that educate
• Journeys that nurture
• Campaigns that perform

Explore customer experience

Product & innovation

Transform your business model

• Customer portals that differentiate
• Digital tools that add value
• New revenue streams
• Innovation at startup speed

Explore digital innovation

Commerce experiences

Make buying effortless

• B2B commerce platforms
• Quote-to-cash optimisation
• Self-service capabilities
• Seamless transactions

40% CAGR for Graham & Brown

Modern architecture

Build for the future

• Headless/MACH approach
• API-first development
• Composable solutions
• Cloud-native platforms

Your digital experience is:

Your sales team Working 24/7, qualifying leads, answering questions, building trust

Your differentiator When products are similar, experience wins the deal

Your efficiency engine Automating what shouldn't be manual, scaling what should

Your growth platform The foundation for AI, personalisation, and innovation

While you're reading this:

• They're capturing your 3am researcher
• They're impressing your prospect's intern
• They're converting your "just looking" visitors

1. Discover & define

• Experience audit & benchmarking
• Customer journey mapping
• Opportunity identification
• Transformation roadmap

2. Design & build

• User-centred design
• Modern development
• Systems integration
• Quality assurance

3. Launch & optimise

• Smooth deployment
• Performance monitoring
• Continuous improvement
• Growth acceleration

Why Graph

Deep + broad expertise

• 20 years in digital transformation
• Full stack from strategy to code
• Cross-industry insights
• AI-powered future focus

We don't just build, we transform

• Strategy aligned to outcomes
• Experiences users love
• Technology that scales
• Teams that can evolve it

Find out what you're really losing

Free 15-minute revenue leak calculator [Calculate now]

Get expert eyes on your experience

30-minute reality check with our strategists [Book your slot]

See what great looks like

Download "Digital Excellence Examples" [Get the guide]

Ready to lead your industry?

Every day you wait costs real money. Let's build experiences that help you leap past competitors.

[Start your journey] [See our work] [Talk to an expert]