AI Advisory

Build your AI advantage. Before competitors do.

Get the guidance to win with AI. Not just experiment. Advisory is 1:1 tailored to your needs, working hand-in-hand to get you results faster.

Your board wants AI strategy. Your competitors are already moving. The AI pressure is real.

Every board meeting, the same question: "What's our AI strategy?" Meanwhile, your competitors claim they're "AI-powered" and you're watching them win deals you should have won.

You've been burned before. The transformation projects that dragged on for years. The tools that never delivered ROI. The consultants who left you with PDFs instead of progress.

Now you need to navigate AI transformation with this track record. And you can't afford another failure.

The exhausting reality:

  • 27 martech tools creating data chaos instead of insights
  • Team of 4 trying to compete with companies 10x your size
  • IT worried about innovation at every turn ("That's a compliance nightmare")
  • Failed transformations making everyone skeptical
  • No clear path from AI hype to actual results

"The board keeps asking about AI strategy, but I need something that actually works, not more PowerPoints and promises."

— CMO, £50m manufacturer


Strategic AI advisory that builds real advantage

Not another consultant. A strategic partner who's done this.

Our advisory programme helps B2B leaders build AI capabilities that create competitive advantage - systematically, safely, and with proven results.

We don't just advise. We architect your path to AI leadership.

What makes this different:

Strategic, not tactical - Board-ready strategies, not tool recommendations
Protected innovation - Prove value without risking core operations
Capability building - Your team learns while achieving
Revenue focused - Everything ties to pipeline and growth



How strategic advisory works

Month 1-2: Foundation & quick wins

Strategic focus:

  • AI opportunity mapping for your specific market
  • Competitive advantage identification
  • Shadow innovation environment design
  • First strategic initiative launch

What you get:

  • AI transformation roadmap (board-ready)
  • Protected testing framework
  • Quick win implementation plan
  • Stakeholder alignment strategy

Month 3-4: Capability building

Strategic focus:

  • Team AI literacy development
  • Process transformation design
  • Vendor evaluation framework
  • Scale preparation strategy

What you get:

  • Team capability roadmap
  • AI governance framework
  • Vendor selection criteria
  • Implementation blueprints

Month 5-6: Competitive advantage

Strategic focus:

  • Market differentiation through AI
  • Revenue acceleration systems
  • Competitive moat building
  • Future-state architecture

What you get:

  • AI-powered GTM strategy
  • Competitive positioning framework
  • 3-year transformation roadmap
  • Board presentation package

Real transformations, real results

From skeptic to leader

Challenge: 30-year-old industrial company, "marketing is colouring in" culture

Our approach: Started with content AI, proved 10x productivity gain, expanded systematically

Result: Now running full AI-powered GTM, board sees marketing as strategic asset

"Stefan didn't just give us an AI strategy. He helped us build AI capabilities that transformed how we compete. The board went from questioning marketing to funding our biggest transformation yet."

— Head of Marketing


Investment options

Strategic AI advisory

£3,000/month (6-month minimum commitment)

For CMOs and marketing leaders who need:

  • Fortnightly strategic sessions with direct guidance
  • AI transformation roadmap and governance
  • Team capability building programmes
  • Board presentation support and positioning
  • All frameworks, playbooks and templates
  • Slack access for ongoing support

You get:

  • Clear AI strategy aligned to business goals
  • Protected innovation approach
  • Capability building for your team
  • Political navigation support
  • Proven frameworks from 10+ years experience

Strategic advisory + audit

£10,000 AI audit + £3,000/month advisory

Start with clarity:

  • 48-hour AI opportunity assessment
  • Clear ROI projections and priorities
  • Implementation roadmap with milestones
  • Then ongoing strategic guidance

Perfect when:

  • You need immediate board-ready strategy
  • You want proof before committing
  • You need to move fast with confidence

This is for you if:

✓ You're right for strategic advisory if:

  • You're a B2B marketing leader in £50M+ company
  • You have board pressure for AI transformation
  • You've had failed transformations but still need to innovate
  • You want to build capability, not dependency
  • You can commit to genuine transformation
  • You have or can secure budget for change

✗ This isn't for you if:

  • You want someone to do it all for you
  • You're looking for quick tactical fixes
  • You can't commit to 6 months minimum
  • You don't have executive buy-in
  • You think AI is just hype
  • You want the cheapest option

Why work with us

We've lived your journey. 10 years transforming Victrex from digital resistor to AI leader. We know every obstacle, every objection, and every shortcut that actually works.

We build capability, not dependency. Our goal is to make you self-sufficient. You'll leave with knowledge, frameworks, and confidence to continue evolving.

We balance strategy with pragmatism. Board-ready strategies that also work in the real world. We've been in the trenches and know what actually ships.

We protect your innovation. Our shadow approach lets you prove value without betting the farm or fighting IT from day one.

About Stefan

  • 20+ years in B2B growth and transformation
  • Led Victrex's complete digital evolution (2014-2024)
  • Building AI systems since 2019 (pre-ChatGPT)
  • Fractional CxO for B2B companies
  • Regular speaker on AI implementation

Supported by Graph Digital

When you need implementation beyond advisory, our Graph Digital team can build what we strategise. No handoffs to agencies who don't understand the vision.


Your next step

Book your AI strategy session

45-minute strategic conversation to:

  • Assess your AI readiness and opportunities
  • Identify your biggest competitive advantage
  • Discuss your transformation priorities
  • Explore how advisory could help

No generic pitch. No pressure. Just strategic discussion about building your AI advantage.

Book your strategy session


Common questions

Q: How is this different from hiring consultants?

Traditional consultants deliver reports and leave. We provide ongoing strategic guidance through implementation, helping you navigate the inevitable challenges and pivots. Think of us as your strategic AI advisor, not project consultants.

Q: What if we need hands-on implementation?

Advisory focuses on strategy and capability building. When you need implementation, our Graph Digital team can execute what we strategise, or we can guide your team/vendors. Many clients start with advisory then add implementation.

Q: Can you work with our existing team/agencies?

Absolutely. We help you get more from existing resources by providing strategic direction and frameworks. We're not here to replace good teams - we're here to make them more effective.

Q: What's the difference between advisory and fractional CMO?

Advisory is strategic guidance and capability building. Fractional CMO includes hands-on leadership, team management, and executive representation. Advisory is perfect when you have strong execution but need strategic direction.

Q: Why 6 months minimum?

Real transformation takes time. Quick fixes don't build lasting advantage. Six months allows for foundation building, capability development, and sustainable change. Most clients continue far beyond as the value compounds.


Ready to build your AI advantage?

Stop playing defense. Start building the capabilities that put you ahead and keep you there.

Book your strategy session

Graph Digital Ltd · Building AI advantage for B2B leaders

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