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Advanced Materials

Building digital leadership in technical markets

Transform your digital presence into a powerful competitive advantage. We help advanced materials companies drive growth, engage technical buyers earlier in their journey, and build sustained market leadership - even in complex application areas.

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Our expertise

Digital leadership in Advanced Materials

The advanced materials sector faces a critical digital gap. While your technical innovation may be world-class, many companies struggle to translate that excellence to their digital presence:

  • 70% of the technical buying journey happens online before sales contact

  • Engineers can't easily access the product data they need online

  • Digital-first competitors are capturing market share with superior experiences

  • Traditional go-to-market approaches aren't keeping pace with changing buyer behaviors

Having partnered with leaders like Victrex and SABIC, we understand the unique challenges of marketing advanced materials to technical buyers: high-value products, long and complex buyer journeys, regulatory requirements, and niche application areas.

How we help

Accelerate long and complex buyer journeys

We help advanced materials companies overcome the unique challenges of marketing advanced materials to technical buyers through digital channels.

  • Transform technical buying journeys

    Create digital experiences that match how engineers actually research and specify materials today, guiding them through validation with exactly the information they need when they need it.

  • Build predictable digital pipeline

    Develop systematic lead generation that captures technical buyers earlier in their journey, creates qualified opportunities beyond trade shows, and reduces burden on your sales team.

  • Launch digital innovation faster

    Accelerate time-to-market for new digital products and services that enhance your core materials offerings and strengthen your competitive position in the market.