AI has rewritten how buyers discover suppliers. Industrial brands that still rely on PDFs and traditional SEO are invisible in ChatGPT, Perplexity, and Google's AI Overviews.
AEO — Answer Engine Optimization — is the discipline that makes your content citation-ready for machine audiences. It bridges marketing and engineering: turning structured data, expert authorship, and evidence-anchored content into measurable visibility.
Why it matters now
- 60–80% of buyers shortlist vendors inside AI results before ever visiting a website.
- 53% of buyers don't fully trust AI-generated summaries. The only way to control accuracy is to make your data verifiable.
- Every unstructured PDF or un-schematized page is a lost citation opportunity.
AEO is how under-resourced marketing teams out-visibility enterprise competitors.
Complete AEO Framework
AEO Overview
Core Framework — Understand what AEO is, why SEO is no longer enough, and how AI is reshaping discovery.
AEO vs SEO
Comparison Guide — See how AI search changes the rules. Learn why keyword rankings and backlinks no longer translate to visibility.
The Problem with PDFs
Technical Deep Dive — Find out why industrial datasheets are invisible to AI — and how structured data turns compliance files into competitive assets.
Measuring Success
Metrics & KPIs — Define what good looks like: AI Visibility Score, Citation Share, and trust-velocity metrics that connect to pipeline ROI.
Getting Help
Tools & Partners — Compare tools, agencies, and consulting models — and see how the 30-day Growth Accelerator delivers measurable progress.
Next step
Run your AEO Readiness Diagnostic — Find out where your content is invisible to AI and get a 30-day roadmap to fix it.