AI Visibility Benchmark

How BASF compares with Kuraray Elastomer

BASF was cited in 13 of 420 answers about Thermoplastic elastomers, compared with 27 for Kuraray Elastomer. The gap was widest on questions about where to buy and which suppliers to choose, with BASF cited more often.

At a glance

BASF

Kuraray Elastomer

Rank #513 / 420 answers

Rank #327 / 420 answers

Citations

Answers that link to a company-owned website as a source.

3.1%

6.4%

View breakdown

Citations by Buyer journey
Buyer journey	BASF	Kuraray Elastomer
Learn	4 / 70	11 / 70
Compare	1 / 112	7 / 112
Validate	0 / 112	7 / 112
Procure	8 / 63	1 / 63
Use	0 / 63	1 / 63

Citations by AI engine
AI engine	BASF	Kuraray Elastomer
Perplexity	6 / 180	20 / 180
ChatGPT (OpenAI)	6 / 180	3 / 180
Google (AI Overviews)	1 / 60	4 / 60

BASFKuraray Elastomer

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #412 / 420 answers

Rank #91 / 420 answers

Brand mentions

Answers that mention the company by name.

2.9%

0.2%

View breakdown

Brand mentions by Buyer journey
Buyer journey	BASF	Kuraray Elastomer
Learn	0 / 70	0 / 70
Compare	0 / 112	0 / 112
Validate	0 / 112	1 / 112
Procure	12 / 63	0 / 63
Use	0 / 63	0 / 63

Brand mentions by AI engine
AI engine	BASF	Kuraray Elastomer
Perplexity	4 / 180	0 / 180
ChatGPT (OpenAI)	6 / 180	0 / 180
Google (AI Overviews)	2 / 60	1 / 60

BASFKuraray Elastomer

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Thermoplastic elastomers.

Which TPU resin producers supply extrusion and injection-moulding grades to US manufacturers?

3 / 3

0 / 3

ChatGPT (OpenAI) · Citations

How does temperature affect TPE flexibility and compression set?

3 / 3

0 / 3

Perplexity · Citations

Which producers manufacture TPU resin in the European Union?

3 / 3

0 / 3

ChatGPT (OpenAI) · Citations

+1 other question

Where BASF has more appearances on at least one measured platform or measure.Request to see more

What is TPE material?

3 / 3

0 / 3

Perplexity · Citations

What should I check when choosing TPE for kink-resistant medical tubing?

3 / 3

0 / 3

Perplexity · Citations

How do SEBS-based TPE, TPU and TPV differ?

2 / 3

0 / 3

Perplexity · Citations

+14 other questions

Where Kuraray Elastomer has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How BASF compares with Kuraray Elastomer

Citations

Brand mentions

Where BASF leads

Where Kuraray Elastomer leads

Explore top TPE comparisons

What next?