AI Visibility Benchmark

How Celanese compares with Borealis

Celanese was cited in 5 of 177 answers about PP compounds, compared with 7 for Borealis. The gap was widest on questions about where to buy and which suppliers to choose, with Borealis cited more often.

At a glance

Celanese

Borealis

Rank #65 / 177 answers

Rank #47 / 177 answers

Citations

Answers that link to a company-owned website as a source.

2.8%

4.0%

View breakdown

Citations by Buyer journey
Buyer journey	Celanese	Borealis
Learn	0 / 12	0 / 12
Compare	1 / 96	2 / 96
Validate	0 / 27	0 / 27
Procure	2 / 20	3 / 20
Use	2 / 22	2 / 22

Citations by AI engine
AI engine	Celanese	Borealis
Perplexity	1 / 60	2 / 60
ChatGPT (OpenAI)	3 / 60	2 / 60
Google (AI Overviews)	1 / 57	3 / 57

CelaneseBorealis

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #54 / 177 answers

Rank #313 / 177 answers

Brand mentions

Answers that mention the company by name.

2.3%

7.3%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Celanese	Borealis
Learn	0 / 12	0 / 12
Compare	0 / 96	0 / 96
Validate	0 / 27	0 / 27
Procure	2 / 20	7 / 20
Use	2 / 22	6 / 22

Brand mentions by AI engine
AI engine	Celanese	Borealis
Perplexity	0 / 60	4 / 60
ChatGPT (OpenAI)	3 / 60	2 / 60
Google (AI Overviews)	1 / 57	7 / 57

CelaneseBorealis

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in PP compounds.

Which PP compound suppliers support automotive part prototyping?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which manufacturers supply filled polypropylene compounds to US buyers?

1 / 1

0 / 1

ChatGPT (OpenAI) · Citations

Which plastics are suitable for durable household appliance components?

1 / 1

0 / 1

Perplexity · Citations

+1 other question

Where Celanese has more appearances on at least one measured platform or measure.Request to see more

Are polypropylene compounds suitable for appliance parts exposed to detergents?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which European distributors supply polypropylene compounds?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which PP compound suppliers help take automotive parts into series production?

1 / 1

0 / 1

Google (AI Overviews) · Brand mentionsMentions

+8 other questions

Where Borealis has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How Celanese compares with Borealis

Citations

Brand mentions

Where Celanese leads

Where Borealis leads

Explore top PP comparisons

What next?