AI Visibility Benchmark

H.B. Fuller: the AI visibility benchmark

How H.B. Fuller performs, where to focus, and what to do next.

Benchmark your brand’s AI search visibility against category leaders.

At a glance

H.B. Fuller

Rank #512 / 178 answers

Citations

Answers that link to a company-owned website as a source.

6.7%

View breakdown

Citations by Buyer journey
Buyer journey	H.B. Fuller
Learn	2 / 12
Compare	0 / 95
Validate	0 / 27
Procure	5 / 20
Use	5 / 24

Citations by AI engine
AI engine	H.B. Fuller
Perplexity	6 / 60
ChatGPT (OpenAI)	1 / 60
Google (AI Overviews)	5 / 58

H.B. Fuller

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #415 / 178 answers

Brand mentions

Answers that mention the company by name.

8.4%

View breakdown

Brand mentions by Buyer journey
Buyer journey	H.B. Fuller
Learn	0 / 12
Compare	0 / 95
Validate	1 / 27
Procure	6 / 20
Use	8 / 24

Brand mentions by AI engine
AI engine	H.B. Fuller
Perplexity	4 / 60
ChatGPT (OpenAI)	3 / 60
Google (AI Overviews)	8 / 58

H.B. Fuller

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Electronic adhesives.

What are electronic adhesives used for?

1 / 1

Perplexity · Citations

Which performance characteristics matter when selecting an electronic adhesive?

1 / 1

Perplexity · Citations

Which electronic adhesive suppliers support automotive sensor prototyping?

1 / 1

Google (AI Overviews) · Brand mentionsMentions

+7 more questions

Where H.B. Fuller is cited or mentioned on at least one measured platform.Request to see more

1
Henkel Adhesives
28.1%50 / 178
1 company not shown
3
3M
12.4%22 / 178
4
Dow Inc.
7.3%13 / 178
5
H.B. FullerCurrent company
6.7%12 / 178
6
DELO
6.2%11 / 178

What next?

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How we increased AI visibility by 10x for a leading advanced materials manufacturer →
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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

H.B. Fuller: the AI visibility benchmark

Citations

Brand mentions

Where H.B. Fuller appears

Where H.B. Fuller stands

Explore Adhesives competitor comparisons

What next?