Growth Diagnostic

Find and fix the revenue leaks your competitors have already closed

Pipeline isn't where it should be. The 48-hour diagnostic shows exactly where revenue leaks — and gives you the surgical fixes and support to close it.

Book a diagnostic call See how it works

The Problem

Your website should produce more qualified opportunities than it does

Buyers are researching you right now — comparing you to competitors and building shortlists.

But many rule you out before your Sales team even knows they exist.

The problem isn't traffic. It's that your content doesn't convert the buyers who matter — the ones with budget, authority, and an urgent need.

The Context

This is why - your buyers already use AI to research you

The way B2B buyers evaluate suppliers has fundamentally changed — and this shift explains why your pipeline feels thinner.

89% of B2B buyers now use generative AI during their research (Forrester, Buyers' Journey Survey 2024). They're asking ChatGPT, Claude, and Perplexity questions like "best polymer solutions for automotive lightweighting" or "ERP vendors for mid-market manufacturing" — and making shortlist decisions based on what comes back.

B2B buyers are adopting AI search at 3x the rate of consumers (Forrester 2024). And 1 in 4 B2B buyers now use generative AI more than traditional search engines (Demand Gen Report, October 2025).

If your content isn't structured for AI comprehension, you're invisible during the moments that matter most — early evaluation and shortlist creation.

This shift creates three categories of leak. The diagnostic shows you exactly which ones are costing you pipeline:

Discovery — AI can't parse your content, so you're not surfaced when buyers ask
Proposition — Your pages don't answer the questions buyers actually ask
Revenue — Friction kills conversions even when buyers find you

What We Analyse

What the diagnostic analyses

Katelyn evaluates your pages against 12 lenses and 40+ commercial dimensions. Here's what we're looking for — and what we fix:

Leak 1: Discovery — buyers can't find you in AI search

Your buyers search differently now. They ask AI assistants questions in natural language. They expect direct answers, not keyword-stuffed pages.

Leak 2: Proposition — your pages don't answer what buyers actually ask

When buyers do find you, they're asking: 'Is this for someone like me? Do they understand my problem? Can they actually solve it?'

Leak 3: Revenue — friction kills conversions

Your pages might rank. Buyers might land. But then friction kills the conversion.

Results

What happened when we ran this for a global materials company

One of our clients is a global leader in advanced materials — the kind of complex B2B where technical buyers run deep evaluations before ever talking to sales.

In our first Katelyn sprint, we analysed a handful of long-form pages where they had traction but near-zero AI visibility. We ran a pilot separate to their SEO and digital agency to prove out the benefit.

The friction was visible within minutes. Technical content that didn't surface in AI search. Product pages that buried the commercial value. CTAs that asked for demos before buyers even understood whether the solution fit their use case.

Within 30 days:

52% increase in search visibility across 45 tracked keywords
32% more new users reaching key pages
440% increase in CTA conversions
177% improvement in conversion rate per session

The story isn't just traffic. It's that new buyers are finding them — and converting when they do.

The diagnostic found 47 specific, fixable issues across their top pages. Each one had a surgical fix. The compound effect changed their pipeline trajectory.

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Ahrefs rankings showing keyword position improvements

What You Get

What you get

The diagnostic

Full analysis of 20 high-value pages
12 analytical lenses, 40+ commercial dimensions
Line-level findings with precise fix instructions
AI Search visibility assessment (ChatGPT, Claude, Perplexity)
CRO friction analysis
Competitive gap identification

The roadmap

Prioritised 90-day action plan
Sequencing logic (impact, effort, dependency)
Quick wins flagged for immediate implementation
Dependencies mapped

The execution support

Weekly implementation cycles
Page rewrites and CRO fixes
Ongoing Katelyn analysis across 20-30 pages
Mid-cycle alignment calls
Hands-on support to get fixes live

Who This Is For

Is this for you?

This diagnostic is built for complex B2B companies where:

Sales cycles are 3-12 months — Long evaluations mean buyers research extensively before engaging sales
Multiple stakeholders involved — Technical evaluators, procurement, finance all need different content
Products require explanation — Your value isn't obvious from a feature list
You have at least 10-15 meaningful pages receiving traffic — We need enough content to analyse patterns

You're likely a fit if:

Marketing team of 3-10 people
£5M-£100M revenue
Selling to engineering, procurement, or technical buyers
You've invested in content, but pipeline doesn't reflect that investment

This isn't for you if:

You're a transactional e-commerce business
Your sales cycle is under 30 days
You don't have existing content to analyse

Competitive Context

Your competitors are moving faster

While you're reading this, your competitors are restructuring their content for AI discovery.

Only 6% of B2B companies have scaled AI to "high performer" status — but those who have are seeing 5-15 percentage points higher revenue growth than their peers (McKinsey, 2025).

The gap is compounding:

39% of companies report 1-5% revenue increase from generative AI initiatives
12% are seeing 6-10% increases
7% report revenue gains above 10%

By 2028, Gartner predicts B2B organisations using AI agents for 80% of customer-facing processes will outperform competitors by 25% in conversion rates.

The question isn't whether to optimise for AI-era buyers. It's whether you'll do it before your competitors lock in the advantage and widen the gap.

Process

How the 90-day growth cycle works

The diagnostic is the first 48 hours.

This isn't a one-off audit. It's a structured 3-month engagement where we diagnose your pages, prioritise the fixes, and work with your team to get the improvements live — fast.

Step 1 — Onboarding call (45 minutes)

We capture your strategic context so we can use Katelyn to evaluate your content the way a senior GTM team would.

We cover:

ICPs and buyer roles
Value propositions and differentiation
Key products and solutions
Buyer journey and evaluation criteria
Competitors and alternatives
Tone-of-voice constraints
Priority pages (5-10 to track)
Analytics access (GA4 and GSC)

Step 2 — 48-hour diagnostic

Using Katelyn, we analyse 20 high-value pages using 12 lenses and 40+ commercial dimensions.

You get clear findings on:

AI Search visibility (ChatGPT, Claude, Perplexity)
CRO friction and narrative clarity
Competitive framing
Buyer-journey continuity
Value communication
Content architecture and AEO

Step 3 — Strategy call and 90-day action path

We walk through the findings — not as a report, but as a working session.

You receive:

Prioritised opportunities
Sequencing logic (impact, effort, dependency)
The first 30-day action path
The full 90-day roadmap

Step 4 — Implementation cycles

You implement the fixes with our support.

We deliver:

Rewritten page sections (static markdown)
Clarity rewrites and CRO fixes
AEO improvements
Narrative and structure improvements
Competitive contrast updates

Step 5 — Mid-cycle alignment

Short check-ins to:

Unblock progress
Adjust priorities
Recalibrate based on new data
Keep the cycle on track

Step 6 — Monthly diagnostic cycles

We re-run Katelyn across updated pages to ensure:

Friction is removed
Visibility increases
Narrative strengthens
Buyer journeys are continuous
SEO and AEO signals improve

Step 7 — 90-day growth review

We review:

Improvements across 20-30 pages
Visibility gains
Conversion lifts
Competitive positioning changes
Next-step opportunities

Investment

£1,600 per month for 3 months (£4,800 total)

This includes:

Full 48-hour diagnostic across 20 pages with line-level fixes
Prioritised 90-day action plan
Weekly implementation cycles
Page rewrites, CRO optimisation, AI Search visibility fixes
Ongoing Katelyn analysis across 20-30 pages
Hands-on execution support

The results we showed earlier — 52% visibility lift, 440% conversion increase — happened within 30 days of implementing the first fixes. Pipeline recovery follows inside 90 days.

Guarantee: If we don't find material revenue leakage, there's no fee. The diagnostic is designed to surface specific, fixable issues — not generic observations.

We only analyse your public-facing web content. No CRM access, no credentials, and no security review required.

Questions

Frequently asked questions

What exactly do I get from the diagnostic?

You get specific, line-level findings for each of your top 20 pages — not a generic report. Each finding includes the exact issue, why it matters commercially, and the precise fix. Plus the prioritised 90-day roadmap and 3 months of execution support.

How is this different from a generic SEO or CRO audit?

Traditional audits measure technical compliance. We measure commercial effectiveness — whether your content actually converts the buyers who matter. Using Katelyn, we evaluate against 12 lenses built specifically for complex B2B: persona fit, AI parsability, narrative energy, CTA friction, competitive positioning, and more.

What do you need from us?

45 minutes for the onboarding call, GA4 and GSC access, and someone who can implement changes (or tell us if you need us to). We handle the rest.

How quickly will we see results?

Our advanced materials client saw measurable improvements within 30 days — running as a pilot separate to their existing agency. Most clients see leading indicators (engagement, time on page, CTA clicks) within the first month. Pipeline impact typically shows within 90 days.

What if you don't find anything significant?

If we don't find material revenue leakage, there's no fee. But complex B2B websites consistently have fixable issues — technical content that doesn't surface in AI search, proposition gaps that lose buyers, friction that kills conversions.

Do you work with our existing agency or team?

Yes. We provide the diagnostic findings, strategic direction, and surgical fixes. Your team or agency implements. We support throughout the 90 days and re-run diagnostics to verify improvements.

About Graph

About Graph Digital

Graph Digital helps complex B2B companies fix the revenue leaks that traditional agencies miss.

We built Katelyn — a diagnostic system that analyses content the way a senior GTM strategist would, but faster and more systematically. 12 lenses, 40+ commercial dimensions, built specifically for B2B companies where buyers research extensively before talking to sales.

Our clients include global materials manufacturers, energy trading firms, and other complex B2B organisations where the buying process is long, technical, and committee-driven.