Pipeline isn't where it should be. The 48-hour diagnostic shows exactly where revenue leaks — and gives you the surgical fixes and support to close it.
Buyers are researching you right now — comparing you to competitors and building shortlists.
But many rule you out before your Sales team even knows they exist.
The problem isn't traffic. It's that your content doesn't convert the buyers who matter — the ones with budget, authority, and an urgent need.
The way B2B buyers evaluate suppliers has fundamentally changed — and this shift explains why your pipeline feels thinner.
89% of B2B buyers now use generative AI during their research (Forrester, Buyers' Journey Survey 2024). They're asking ChatGPT, Claude, and Perplexity questions like "best polymer solutions for automotive lightweighting" or "ERP vendors for mid-market manufacturing" — and making shortlist decisions based on what comes back.
B2B buyers are adopting AI search at 3x the rate of consumers (Forrester 2024). And 1 in 4 B2B buyers now use generative AI more than traditional search engines (Demand Gen Report, October 2025).
If your content isn't structured for AI comprehension, you're invisible during the moments that matter most — early evaluation and shortlist creation.
This shift creates three categories of leak. The diagnostic shows you exactly which ones are costing you pipeline:
Katelyn evaluates your pages against 12 lenses and 40+ commercial dimensions. Here's what we're looking for — and what we fix:
Your buyers search differently now. They ask AI assistants questions in natural language. They expect direct answers, not keyword-stuffed pages.
When buyers do find you, they're asking: 'Is this for someone like me? Do they understand my problem? Can they actually solve it?'
Your pages might rank. Buyers might land. But then friction kills the conversion.
One of our clients is a global leader in advanced materials — the kind of complex B2B where technical buyers run deep evaluations before ever talking to sales.
In our first Katelyn sprint, we analysed a handful of long-form pages where they had traction but near-zero AI visibility. We ran a pilot separate to their SEO and digital agency to prove out the benefit.
The friction was visible within minutes. Technical content that didn't surface in AI search. Product pages that buried the commercial value. CTAs that asked for demos before buyers even understood whether the solution fit their use case.
Within 30 days:
The story isn't just traffic. It's that new buyers are finding them — and converting when they do.
The diagnostic found 47 specific, fixable issues across their top pages. Each one had a surgical fix. The compound effect changed their pipeline trajectory.
This diagnostic is built for complex B2B companies where:
You're likely a fit if:
This isn't for you if:
While you're reading this, your competitors are restructuring their content for AI discovery.
Only 6% of B2B companies have scaled AI to "high performer" status — but those who have are seeing 5-15 percentage points higher revenue growth than their peers (McKinsey, 2025).
The gap is compounding:
By 2028, Gartner predicts B2B organisations using AI agents for 80% of customer-facing processes will outperform competitors by 25% in conversion rates.
The question isn't whether to optimise for AI-era buyers. It's whether you'll do it before your competitors lock in the advantage and widen the gap.
The diagnostic is the first 48 hours.
This isn't a one-off audit. It's a structured 3-month engagement where we diagnose your pages, prioritise the fixes, and work with your team to get the improvements live — fast.
We capture your strategic context so Katelyn evaluates your content the way a senior GTM team would.
We cover:
Katelyn analyses 20 high-value pages using 12 lenses and 40+ commercial dimensions.
You get clear findings on:
We walk through the findings — not as a report, but as a working session.
You receive:
You implement the fixes with our support.
We deliver:
Short check-ins to:
We re-run Katelyn across updated pages to ensure:
We review:
£1,600 per month for 3 months (£4,800 total)
This includes:
The results we showed earlier — 52% visibility lift, 440% conversion increase — happened within 30 days of implementing the first fixes. Pipeline recovery follows inside 90 days.
Guarantee: If we don't find material revenue leakage, there's no fee. The diagnostic is designed to surface specific, fixable issues — not generic observations.
We only analyse your public-facing web content. No CRM access, no credentials, and no security review required.
You get specific, line-level findings for each of your top 20 pages — not a generic report. Each finding includes the exact issue, why it matters commercially, and the precise fix. Plus the prioritised 90-day roadmap and 3 months of execution support.
Traditional audits measure technical compliance. We measure commercial effectiveness — whether your content actually converts the buyers who matter. Katelyn evaluates against 12 lenses built specifically for complex B2B: persona fit, AI parsability, narrative energy, CTA friction, competitive positioning, and more.
45 minutes for the onboarding call, GA4 and GSC access, and someone who can implement changes (or tell us if you need us to). We handle the rest.
Our advanced materials client saw measurable improvements within 30 days — running as a pilot separate to their existing agency. Most clients see leading indicators (engagement, time on page, CTA clicks) within the first month. Pipeline impact typically shows within 90 days.
If we don't find material revenue leakage, there's no fee. But complex B2B websites consistently have fixable issues — technical content that doesn't surface in AI search, proposition gaps that lose buyers, friction that kills conversions.
Yes. We provide the diagnostic findings, strategic direction, and surgical fixes. Your team or agency implements. We support throughout the 90 days and re-run diagnostics to verify improvements.
Graph Digital helps complex B2B companies fix the revenue leaks that traditional agencies miss.
We built Katelyn — a diagnostic system that analyses content the way a senior GTM strategist would, but faster and more systematically. 12 lenses, 40+ commercial dimensions, built specifically for B2B companies where buyers research extensively before talking to sales.
Our clients include global materials manufacturers, energy trading firms, and other complex B2B organisations where the buying process is long, technical, and committee-driven.