AI Visibility Benchmark

How Formerra compares with LyondellBasell

Formerra was cited in 4 of 177 answers about PP compounds, compared with 28 for LyondellBasell. The gap was widest on questions about using and processing the material or product, with LyondellBasell cited more often.

At a glance

Formerra

LyondellBasell

Rank #24 / 177 answers

Rank #128 / 177 answers

Citations

Answers that link to a company-owned website as a source.

2.3%

15.8%

View breakdown

Citations by Buyer journey
Buyer journey	Formerra	LyondellBasell
Learn	0 / 12	3 / 12
Compare	2 / 96	11 / 96
Validate	0 / 27	0 / 27
Procure	2 / 20	6 / 20
Use	0 / 22	8 / 22

Citations by AI engine
AI engine	Formerra	LyondellBasell
Perplexity	2 / 60	8 / 60
ChatGPT (OpenAI)	2 / 60	15 / 60
Google (AI Overviews)	0 / 57	5 / 57

FormerraLyondellBasell

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #23 / 177 answers

Rank #121 / 177 answers

Brand mentions

Answers that mention the company by name.

1.7%

11.9%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Formerra	LyondellBasell
Learn	0 / 12	1 / 12
Compare	0 / 96	1 / 96
Validate	0 / 27	0 / 27
Procure	3 / 20	11 / 20
Use	0 / 22	8 / 22

Brand mentions by AI engine
AI engine	Formerra	LyondellBasell
Perplexity	0 / 60	5 / 60
ChatGPT (OpenAI)	2 / 60	7 / 60
Google (AI Overviews)	1 / 57	9 / 57

FormerraLyondellBasell

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in PP compounds.

Which US distributors supply polypropylene compounds?

1 / 1

0 / 1

ChatGPT (OpenAI) · Citations

How should I choose a polypropylene compound for automotive interior trim?

1 / 1

0 / 1

Perplexity · Citations

Which European distributors supply polypropylene compounds?

1 / 1

0 / 1

ChatGPT (OpenAI) · Citations

+1 other question

Where Formerra has more appearances on at least one measured platform or measure.Request to see more

What are filled polypropylene compounds?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which PP compound suppliers support electrical housing prototypes?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which manufacturers produce polypropylene compounds in the United States?

1 / 1

0 / 1

Google (AI Overviews) · Citations

+20 other questions

Where LyondellBasell has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How Formerra compares with LyondellBasell

Citations

Brand mentions

Where Formerra leads

Where LyondellBasell leads

Explore PP competitor comparisons

What next?