AI Visibility Benchmark

How Granula compares with Lifocolor

Granula was cited in 8 of 300 answers about Masterbatch, compared with 9 for Lifocolor. The gap was widest on questions about where to buy and which suppliers to choose, with Lifocolor cited more often.

At a glance

Granula

Lifocolor

Rank #118 / 300 answers

Rank #109 / 300 answers

Citations

Answers that link to a company-owned website as a source.

2.7%

3.0%

View breakdown

Citations by Buyer journey
Buyer journey	Granula	Lifocolor
Learn	0 / 25	1 / 25
Compare	2 / 120	2 / 120
Validate	0 / 60	0 / 60
Procure	2 / 35	5 / 35
Use	4 / 60	1 / 60

Citations by AI engine
AI engine	Granula	Lifocolor
Perplexity	6 / 180	6 / 180
ChatGPT (OpenAI)	1 / 60	1 / 60
Google (AI Overviews)	1 / 60	2 / 60

GranulaLifocolor

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #105 / 300 answers

Rank #96 / 300 answers

Brand mentions

Answers that mention the company by name.

1.7%

2.0%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Granula	Lifocolor
Learn	0 / 25	0 / 25
Compare	1 / 120	1 / 120
Validate	0 / 60	0 / 60
Procure	0 / 35	5 / 35
Use	4 / 60	0 / 60

Brand mentions by AI engine
AI engine	Granula	Lifocolor
Perplexity	3 / 180	4 / 180
ChatGPT (OpenAI)	1 / 60	1 / 60
Google (AI Overviews)	1 / 60	1 / 60

GranulaLifocolor

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Masterbatch.

Which compounders provide local masterbatch formulation support in the European Union?

2 / 3

0 / 3

Perplexity · Citations

Where could Granula improve?

Discuss where Granula appears, where competitors lead, and which buyer questions to prioritise.Request a private briefing

Which manufacturers produce colour masterbatch in the European Union?

3 / 3

0 / 3

Perplexity · Brand mentionsMentions

How can masterbatch dosing affect the appearance of injection-moulded automotive parts?

1 / 1

0 / 1

Google (AI Overviews) · Citations

+2 other questions

Where Lifocolor has more appearances on at least one measured platform or measure.Request to see more

What next?

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How Granula compares with Lifocolor

Citations

Brand mentions

Where Granula leads

Where Lifocolor leads

Explore top Masterbatch comparisons

What next?