AI Visibility Benchmark

How H.B. Fuller compares with Henkel Adhesives

H.B. Fuller was cited in 12 of 178 answers about Electronic adhesives, compared with 50 for Henkel Adhesives. The gap was widest on questions about using and processing the material or product, with Henkel Adhesives cited more often.

At a glance

H.B. Fuller

Henkel Adhesives

Rank #512 / 178 answers

Rank #150 / 178 answers

Citations

Answers that link to a company-owned website as a source.

6.7%

28.1%

View breakdown

Citations by Buyer journey
Buyer journey	H.B. Fuller	Henkel Adhesives
Learn	2 / 12	1 / 12
Compare	0 / 95	20 / 95
Validate	0 / 27	2 / 27
Procure	5 / 20	7 / 20
Use	5 / 24	20 / 24

Citations by AI engine
AI engine	H.B. Fuller	Henkel Adhesives
Perplexity	6 / 60	15 / 60
ChatGPT (OpenAI)	1 / 60	24 / 60
Google (AI Overviews)	5 / 58	11 / 58

H.B. FullerHenkel Adhesives

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #415 / 178 answers

Rank #141 / 178 answers

Brand mentions

Answers that mention the company by name.

8.4%

23.0%

View breakdown

Brand mentions by Buyer journey
Buyer journey	H.B. Fuller	Henkel Adhesives
Learn	0 / 12	0 / 12
Compare	0 / 95	3 / 95
Validate	1 / 27	2 / 27
Procure	6 / 20	14 / 20
Use	8 / 24	22 / 24

Brand mentions by AI engine
AI engine	H.B. Fuller	Henkel Adhesives
Perplexity	4 / 60	13 / 60
ChatGPT (OpenAI)	3 / 60	13 / 60
Google (AI Overviews)	8 / 58	15 / 58

H.B. FullerHenkel Adhesives

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Electronic adhesives.

Which manufacturers produce electronic adhesives in the United States?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which encapsulant suppliers support a move to automated production?

1 / 1

0 / 1

ChatGPT (OpenAI) · Brand mentionsMentions

What are electronic adhesives used for?

1 / 1

0 / 1

Perplexity · Citations

+2 other questions

Where H.B. Fuller has more appearances on at least one measured platform or measure.Request to see more

When is a thermally conductive adhesive useful in electronics?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers help scale automotive assembly to production?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which US distributors supply electronic assembly adhesives?

1 / 1

0 / 1

Google (AI Overviews) · Brand mentionsMentions

+29 other questions

Where Henkel Adhesives has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How H.B. Fuller compares with Henkel Adhesives

Citations

Brand mentions

Where H.B. Fuller leads

Where Henkel Adhesives leads

Explore Adhesives competitor comparisons

What next?