AI Visibility Benchmark

How Henkel Adhesives compares with H.B. Fuller

Henkel Adhesives was cited in 50 of 178 answers about Electronic adhesives, compared with 12 for H.B. Fuller. The gap was widest on questions about using and processing the material or product, with Henkel Adhesives cited more often.

At a glance

Henkel Adhesives

H.B. Fuller

Rank #150 / 178 answers

Rank #512 / 178 answers

Citations

Answers that link to a company-owned website as a source.

28.1%

6.7%

View breakdown

Citations by Buyer journey
Buyer journey	Henkel Adhesives	H.B. Fuller
Learn	1 / 12	2 / 12
Compare	20 / 95	0 / 95
Validate	2 / 27	0 / 27
Procure	7 / 20	5 / 20
Use	20 / 24	5 / 24

Citations by AI engine
AI engine	Henkel Adhesives	H.B. Fuller
Perplexity	15 / 60	6 / 60
ChatGPT (OpenAI)	24 / 60	1 / 60
Google (AI Overviews)	11 / 58	5 / 58

Henkel AdhesivesH.B. Fuller

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #141 / 178 answers

Rank #415 / 178 answers

Brand mentions

Answers that mention the company by name.

23.0%

8.4%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Henkel Adhesives	H.B. Fuller
Learn	0 / 12	0 / 12
Compare	3 / 95	0 / 95
Validate	2 / 27	1 / 27
Procure	14 / 20	6 / 20
Use	22 / 24	8 / 24

Brand mentions by AI engine
AI engine	Henkel Adhesives	H.B. Fuller
Perplexity	13 / 60	4 / 60
ChatGPT (OpenAI)	13 / 60	3 / 60
Google (AI Overviews)	15 / 58	8 / 58

Henkel AdhesivesH.B. Fuller

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Electronic adhesives.

When is a thermally conductive adhesive useful in electronics?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers help scale automotive assembly to production?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which US distributors supply electronic assembly adhesives?

1 / 1

0 / 1

Google (AI Overviews) · Brand mentionsMentions

+29 other questions

Where Henkel Adhesives has more appearances on at least one measured platform or measure.Request to see more

Which manufacturers produce electronic adhesives in the United States?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which encapsulant suppliers support a move to automated production?

1 / 1

0 / 1

ChatGPT (OpenAI) · Brand mentionsMentions

What are electronic adhesives used for?

1 / 1

0 / 1

Perplexity · Citations

+2 other questions

Where H.B. Fuller has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How Henkel Adhesives compares with H.B. Fuller

Citations

Brand mentions

Where Henkel Adhesives leads

Where H.B. Fuller leads

Explore top Adhesives comparisons

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