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AI Visibility Benchmark

How Henkel Adhesives compares with Master Bond

Henkel Adhesives was cited in 50 of 178 answers about Electronic adhesives, compared with 25 for Master Bond. The gap was widest on questions about using and processing the material or product, with Henkel Adhesives cited more often.

At a glance

Henkel Adhesives

Rank #150 / 178 answers

Rank #225 / 178 answers

Citations

Answers that link to a company-owned website as a source.

28.1%

14.0%

View breakdown

Citations by Buyer journey
Buyer journey	Henkel Adhesives	Master Bond
Learn	1 / 12	0 / 12
Compare	20 / 95	8 / 95
Validate	2 / 27	8 / 27
Procure	7 / 20	0 / 20
Use	20 / 24	9 / 24

Citations by AI engine
AI engine	Henkel Adhesives	Master Bond
Perplexity	15 / 60	9 / 60
ChatGPT (OpenAI)	24 / 60	3 / 60
Google (AI Overviews)	11 / 58	13 / 58

Henkel AdhesivesMaster Bond

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #141 / 178 answers

Rank #415 / 178 answers

Brand mentions

Answers that mention the company by name.

23.0%

8.4%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Henkel Adhesives	Master Bond
Learn	0 / 12	0 / 12
Compare	3 / 95	1 / 95
Validate	2 / 27	1 / 27
Procure	14 / 20	4 / 20
Use	22 / 24	9 / 24

Brand mentions by AI engine
AI engine	Henkel Adhesives	Master Bond
Perplexity	13 / 60	7 / 60
ChatGPT (OpenAI)	13 / 60	3 / 60
Google (AI Overviews)	15 / 58	5 / 58

Henkel AdhesivesMaster Bond

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Electronic adhesives.

When is a thermally conductive adhesive useful in electronics?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which manufacturers supply electronic adhesives to US buyers?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers offer application testing support in the US?

1 / 1

0 / 1

Google (AI Overviews) · Citations

+29 other questions

Where Henkel Adhesives has more appearances on at least one measured platform or measure.Request to see more

What thermal cycling data should I compare for automotive electronic adhesives?

1 / 1

0 / 1

Google (AI Overviews) · Citations

How does automated dispensing affect adhesive selection for automotive electronics?

1 / 1

0 / 1

Google (AI Overviews) · Citations

Which electronic adhesive suppliers support communications module prototypes?

1 / 1

0 / 1

Perplexity · Brand mentionsMentions

+10 other questions

Where Master Bond has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.