AI Visibility Benchmark

How Kraton compares with Apple Rubber Products

Kraton was cited in 11 of 420 answers about Thermoplastic elastomers, compared with 9 for Apple Rubber Products. The gap was widest on questions about understanding the material or product, with Kraton cited more often.

Rank #811 / 420 answers
Rank #99 / 420 answers

Citations

Answers that link to a company-owned website as a source.

2.6%
2.1%
View breakdown
Citations by Buyer journey
Buyer journeyKratonApple Rubber Products
Learn4 / 701 / 70
Compare1 / 1125 / 112
Validate3 / 1123 / 112
Procure2 / 630 / 63
Use1 / 630 / 63
Citations by AI engine
AI engineKratonApple Rubber Products
Perplexity4 / 1805 / 180
ChatGPT (OpenAI)5 / 1802 / 180
Google (AI Overviews)2 / 602 / 60
KratonApple Rubber Products
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #412 / 420 answers
Rank #100 / 420 answers

Brand mentions

Answers that mention the company by name.

2.9%
0.0%
View breakdown
Brand mentions by Buyer journey
Buyer journeyKratonApple Rubber Products
Learn0 / 700 / 70
Compare1 / 1120 / 112
Validate2 / 1120 / 112
Procure8 / 630 / 63
Use1 / 630 / 63
Brand mentions by AI engine
AI engineKratonApple Rubber Products
Perplexity4 / 1800 / 180
ChatGPT (OpenAI)4 / 1800 / 180
Google (AI Overviews)4 / 600 / 60
KratonApple Rubber Products
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Thermoplastic elastomers.

Where Kraton leads

Which producers supply SEBS base polymers to TPE compounders in the US?
3 / 3
0 / 3
ChatGPT (OpenAI) · Brand mentionsMentions
What are the benefits of TPE in automotive components?
3 / 3
0 / 3
Perplexity · Citations
Which TPE suppliers provide material test data for automotive interior applications?
1 / 1
0 / 1
Google (AI Overviews) · Citations
+5 other questions
Where Kraton has more appearances on at least one measured platform or measure.Request to see more

Where Apple Rubber Products leads

What limits the use of TPE instead of cured rubber in automotive components?
2 / 3
0 / 3
ChatGPT (OpenAI) · Citations
What performance characteristics should I compare when choosing a TPE?
2 / 3
0 / 3
Perplexity · Citations
What does Shore hardness tell me when choosing a TPE grade?
1 / 1
0 / 1
Google (AI Overviews) · Citations
+1 other question
Where Apple Rubber Products has more appearances on at least one measured platform or measure.Request to see more

Explore top TPE comparisons

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