AI Visibility Benchmark

How Kraton compares with Celanese

Kraton was cited in 11 of 420 answers about Thermoplastic elastomers, compared with 12 for Celanese. The gap was widest on questions about comparing options, with Celanese cited more often.

At a glanceKratonCelanese
Rank #811 / 420 answers
Rank #712 / 420 answers

Citations

Answers that link to a company-owned website as a source.

2.6%
2.9%
View breakdown
Citations by Buyer journey
Buyer journeyKratonCelanese
Learn4 / 700 / 70
Compare1 / 1128 / 112
Validate3 / 1124 / 112
Procure2 / 630 / 63
Use1 / 630 / 63
Citations by AI engine
AI engineKratonCelanese
Perplexity4 / 1804 / 180
ChatGPT (OpenAI)5 / 1808 / 180
Google (AI Overviews)2 / 600 / 60
KratonCelanese
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #412 / 420 answers
Rank #78 / 420 answers

Brand mentions

Answers that mention the company by name.

2.9%
1.9%
View breakdown
Brand mentions by Buyer journey
Buyer journeyKratonCelanese
Learn0 / 700 / 70
Compare1 / 1122 / 112
Validate2 / 1124 / 112
Procure8 / 632 / 63
Use1 / 630 / 63
Brand mentions by AI engine
AI engineKratonCelanese
Perplexity4 / 1802 / 180
ChatGPT (OpenAI)4 / 1802 / 180
Google (AI Overviews)4 / 604 / 60
KratonCelanese
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Thermoplastic elastomers.

Where Kraton leads

Which producers supply SEBS base polymers to TPE compounders in the US?
3 / 3
0 / 3
ChatGPT (OpenAI) · Brand mentionsMentions
What are the benefits of TPE in automotive components?
3 / 3
0 / 3
Perplexity · Citations
+5 other questions
Where Kraton has more appearances on at least one measured platform or measure.Request to see more

Where Celanese leads

How do TPV and EPDM compare for automotive sealing applications?
2 / 3
0 / 3
ChatGPT (OpenAI) · Citations
When does switching an automotive seal from EPDM to TPV reduce production cost?
2 / 3
0 / 3
ChatGPT (OpenAI) · Citations
+7 other questions
Where Celanese has more appearances on at least one measured platform or measure.Request to see more

Explore top TPE comparisons

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