AI Visibility Benchmark

How McMaster-Carr compares with ALBIS

McMaster-Carr was cited in 1 of 180 answers about Masterbatch, compared with 10 for ALBIS. The gap was widest on questions about using and processing the material or product, with ALBIS cited more often.

Rank #71 / 180 answers
Rank #410 / 180 answers

Citations

Answers that link to a company-owned website as a source.

0.6%
5.6%
View breakdown
Citations by Buyer journey
Buyer journeyMcMaster-CarrALBIS
Learn0 / 150 / 15
Compare0 / 721 / 72
Validate0 / 361 / 36
Procure1 / 213 / 21
Use0 / 365 / 36
Citations by AI engine
AI engineMcMaster-CarrALBIS
Perplexity1 / 18010 / 180
ChatGPT (OpenAI)——
Google (AI Overviews)——
McMaster-CarrALBIS
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #21 / 180 answers
Rank #14 / 180 answers

Brand mentions

Answers that mention the company by name.

0.6%
2.2%
View breakdown
Brand mentions by Buyer journey
Buyer journeyMcMaster-CarrALBIS
Learn0 / 150 / 15
Compare0 / 720 / 72
Validate0 / 360 / 36
Procure1 / 213 / 21
Use0 / 361 / 36
Brand mentions by AI engine
AI engineMcMaster-CarrALBIS
Perplexity1 / 1804 / 180
ChatGPT (OpenAI)——
Google (AI Overviews)——
McMaster-CarrALBIS
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Masterbatch.

Where McMaster-Carr leads

Which US distributors supply trial quantities of colour masterbatch?
1 / 3
A0 / 3
Perplexity · Citations
Where could McMaster-Carr improve?
Discuss where McMaster-Carr appears, where competitors lead, and which buyer questions to prioritise.Request a private briefing

Where ALBIS leads

How do masterbatch dosing requirements differ between extrusion and injection moulding?
A3 / 3
0 / 3
Perplexity · Citations
Which distributors hold colour masterbatch in European Union warehouses?
A3 / 3
0 / 3
Perplexity · Citations
What are the limitations of masterbatch compared with precoloured automotive compounds?
A1 / 3
0 / 3
Perplexity · Citations
+3 other questions
Where ALBIS has more appearances on at least one measured platform or measure.Request to see more

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