AI Visibility Benchmark

McMaster-Carr: your AI visibility benchmark

How you perform, where to focus, and what to do next.

At a glance

McMaster-Carr

Rank #72 / 360 answers

Citations

Answers that link to a company-owned website as a source.

0.6%

View breakdown

Citations by Buyer journey
Buyer journey	McMaster-Carr
Learn	0 / 78
Compare	1 / 108
Validate	0 / 66
Procure	1 / 66
Use	0 / 42

Citations by AI engine
AI engine	McMaster-Carr
Perplexity	1 / 180
ChatGPT (OpenAI)	1 / 180
Google (AI Overviews)	—

McMaster-Carr

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #41 / 360 answers

Brand mentions

Answers that mention the company by name.

0.3%

View breakdown

Brand mentions by Buyer journey
Buyer journey	McMaster-Carr
Learn	0 / 78
Compare	0 / 108
Validate	0 / 66
Procure	1 / 66
Use	0 / 42

Brand mentions by AI engine
AI engine	McMaster-Carr
Perplexity	0 / 180
ChatGPT (OpenAI)	1 / 180
Google (AI Overviews)	—

McMaster-Carr

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in PEEK polymers.

What are the trade-offs between PEEK and metal tubing for aircraft cable protection?

1 / 3

Perplexity · Citations

Which suppliers provide PEEK stock shapes with traceability documentation for aerospace machining?

1 / 3

ChatGPT (OpenAI) · Brand mentionsMentions

1
Boedeker
6.9%25 / 360
2 companies not shown
4
Curbell Plastics
3.1%11 / 360
5
Kurt J. Lesker Company
2.8%10 / 360
6
Modern Plastics
2.2%8 / 360
7
McMaster-CarrCurrent company
0.6%2 / 360

What next?

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How we increased AI visibility by 10x for a leading advanced materials manufacturer →
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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

McMaster-Carr: your AI visibility benchmark

Citations

Brand mentions

Where McMaster-Carr appears

Where McMaster-Carr stands

Explore top PEEK comparisons

What next?