AI Visibility Benchmark

How RheTech Colors compares with LyondellBasell

RheTech Colors was cited in 5 of 240 answers about Masterbatch, compared with 30 for LyondellBasell. The gap was widest on questions about comparing options, with LyondellBasell cited more often.

At a glance

RheTech Colors

LyondellBasell

Rank #125 / 240 answers

Rank #130 / 240 answers

Citations

Answers that link to a company-owned website as a source.

2.1%

12.5%

View breakdown

Citations by Buyer journey
Buyer journey	RheTech Colors	LyondellBasell
Learn	0 / 20	0 / 20
Compare	0 / 96	16 / 96
Validate	0 / 48	7 / 48
Procure	0 / 28	3 / 28
Use	5 / 48	4 / 48

Citations by AI engine
AI engine	RheTech Colors	LyondellBasell
Perplexity	4 / 180	23 / 180
ChatGPT (OpenAI)	1 / 60	7 / 60
Google (AI Overviews)	—	—

RheTech ColorsLyondellBasell

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #113 / 240 answers

Rank #59 / 240 answers

Brand mentions

Answers that mention the company by name.

1.3%

3.8%

View breakdown

Brand mentions by Buyer journey
Buyer journey	RheTech Colors	LyondellBasell
Learn	0 / 20	0 / 20
Compare	0 / 96	3 / 96
Validate	0 / 48	3 / 48
Procure	0 / 28	2 / 28
Use	3 / 48	1 / 48

Brand mentions by AI engine
AI engine	RheTech Colors	LyondellBasell
Perplexity	2 / 180	5 / 180
ChatGPT (OpenAI)	1 / 60	4 / 60
Google (AI Overviews)	—	—

RheTech ColorsLyondellBasell

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Masterbatch.

Which formulation partners help scale coloured automotive plastic parts into production?

2 / 3

0 / 3

Perplexity · Citations

Which additive masterbatch manufacturers offer on-site extrusion-trial support in the US?

2 / 3

0 / 3

Perplexity · Citations

Which US compounders develop custom masterbatch formulations for engineering applications?

1 / 1

0 / 1

ChatGPT (OpenAI) · Citations

Where could RheTech Colors improve?

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What are the limitations of masterbatch compared with ready-compounded cable materials?

3 / 3

0 / 3

Perplexity · Citations

What dispersion data should I check when selecting carbon-black masterbatch for PE cable jackets?

3 / 3

0 / 3

Perplexity · Citations

Which distributors hold colour masterbatch in European Union warehouses?

3 / 3

0 / 3

Perplexity · Citations

+13 other questions

Where LyondellBasell has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How RheTech Colors compares with LyondellBasell

Citations

Brand mentions

Where RheTech Colors leads

Where LyondellBasell leads

Explore Masterbatch competitor comparisons

What next?