AI Visibility Benchmark

How Standard Polymer compares with Color Master

Standard Polymer was cited in 23 of 300 answers about Masterbatch, compared with 20 for Color Master. The gap was widest on questions about where to buy and which suppliers to choose, with Color Master cited more often.

At a glance

Standard Polymer

Color Master

Rank #323 / 300 answers

Rank #420 / 300 answers

Citations

Answers that link to a company-owned website as a source.

7.7%

6.7%

View breakdown

Citations by Buyer journey
Buyer journey	Standard Polymer	Color Master
Learn	4 / 25	0 / 25
Compare	9 / 120	5 / 120
Validate	5 / 60	0 / 60
Procure	2 / 35	8 / 35
Use	3 / 60	7 / 60

Citations by AI engine
AI engine	Standard Polymer	Color Master
Perplexity	20 / 180	16 / 180
ChatGPT (OpenAI)	2 / 60	1 / 60
Google (AI Overviews)	1 / 60	3 / 60

Standard PolymerColor Master

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #110 / 300 answers

Rank #612 / 300 answers

Brand mentions

Answers that mention the company by name.

0.0%

4.0%

View breakdown

Brand mentions by Buyer journey
Buyer journey	Standard Polymer	Color Master
Learn	0 / 25	0 / 25
Compare	0 / 120	0 / 120
Validate	0 / 60	0 / 60
Procure	0 / 35	7 / 35
Use	0 / 60	5 / 60

Brand mentions by AI engine
AI engine	Standard Polymer	Color Master
Perplexity	0 / 180	9 / 180
ChatGPT (OpenAI)	0 / 60	1 / 60
Google (AI Overviews)	0 / 60	2 / 60

Standard PolymerColor Master

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Masterbatch.

What is masterbatch?

2 / 3

0 / 3

Perplexity · Citations

How does the carrier resin affect masterbatch compatibility?

2 / 3

0 / 3

Perplexity · Citations

+11 other questions

Where Standard Polymer has more appearances on at least one measured platform or measure.Request to see more

Which colour masterbatch manufacturers support US injection moulders with custom colour matching?

3 / 3

0 / 3

Perplexity · Brand mentionsMentions

Which US distributors supply trial quantities of colour masterbatch?

3 / 3

0 / 3

Perplexity · Brand mentionsMentions

+6 other questions

Where Color Master has more appearances on at least one measured platform or measure.Request to see more

What next?

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How Standard Polymer compares with Color Master

Citations

Brand mentions

Where Standard Polymer leads

Where Color Master leads

Explore top Masterbatch comparisons

What next?