AI Visibility Benchmark

How ZF Friedrichshafen AG compares with Avient

ZF Friedrichshafen AG was cited in 1 of 180 answers about Thermoplastic elastomers, compared with 37 for Avient. The gap was widest on questions about understanding the material or product, with Avient cited more often.

At a glance

ZF Friedrichshafen AG

Avient

Rank #141 / 180 answers

Rank #237 / 180 answers

Citations

Answers that link to a company-owned website as a source.

0.6%

20.6%

View breakdown

Citations by Buyer journey
Buyer journey	ZF Friedrichshafen AG	Avient
Learn	0 / 30	17 / 30
Compare	0 / 48	5 / 48
Validate	0 / 48	12 / 48
Procure	1 / 27	0 / 27
Use	0 / 27	3 / 27

Citations by AI engine
AI engine	ZF Friedrichshafen AG	Avient
Perplexity	1 / 180	37 / 180
ChatGPT (OpenAI)	—	—
Google (AI Overviews)	—	—

ZF Friedrichshafen AGAvient

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Rank #90 / 180 answers

Rank #48 / 180 answers

Brand mentions

Answers that mention the company by name.

0.0%

4.4%

View breakdown

Brand mentions by Buyer journey
Buyer journey	ZF Friedrichshafen AG	Avient
Learn	0 / 30	0 / 30
Compare	0 / 48	2 / 48
Validate	0 / 48	5 / 48
Procure	0 / 27	1 / 27
Use	0 / 27	0 / 27

Brand mentions by AI engine
AI engine	ZF Friedrichshafen AG	Avient
Perplexity	0 / 180	8 / 180
ChatGPT (OpenAI)	—	—
Google (AI Overviews)	—	—

ZF Friedrichshafen AGAvient

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Ranks among comparable companies in Thermoplastic elastomers.

What formulation-change notifications should I require from a TPE compounder?

1 / 3

0 / 3

Perplexity · Citations

Where could ZF Friedrichshafen AG improve?

Discuss where ZF Friedrichshafen AG appears, where competitors lead, and which buyer questions to prioritise.Request a private briefing

What is TPE material?

3 / 3

0 / 3

Perplexity · Citations

What determines TPE adhesion when overmoulding automotive interior controls?

3 / 3

0 / 3

Perplexity · Citations

What does Shore hardness tell me when choosing a TPE grade?

3 / 3

0 / 3

Perplexity · Citations

+18 other questions

Where Avient has more appearances on at least one measured platform or measure.Request to see more

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About the research

Each market was measured separately using market-specific questions across the buyer journey. Data was collected between 5–9 October 2026 using English-language prompts targeting the US geography across Google AI Overviews, ChatGPT and Perplexity. Results from repeated runs were pooled; citations and brand mentions were calculated separately. Missing responses were excluded, and comparisons include only engines with measurements for both companies.

In total, 60 questions across 6 markets were run (360 questions), producing approximately 1,900 responses and identifying 1,852 companies. The “who leads where” prompts shown are a subset of this research data.

All results underwent human review before publication. This is not an exhaustive market ranking. For methodology questions, or to report an issue with the data or report, please contact stefan.finch@graph.uk.

How ZF Friedrichshafen AG compares with Avient

Citations

Brand mentions

Where ZF Friedrichshafen AG leads

Where Avient leads

Explore TPE competitor comparisons

What next?