One advanced materials manufacturer came to us with deep technical content but near-zero AI visibility. Their buyers ran evaluations before sales contact, but AI systems weren't surfacing their expertise.
The audit revealed 47 specific structural issues - technical pages that didn't surface in AI search, product value buried in PDFs, CTAs asking for demos before buyers understood fit.
Within 30 days:
- 52% increase in search visibility across 45 tracked keywords
- 32% more new users reaching key evaluation pages
- 440% increase in CTA conversions
- 177% improvement in conversion rate per session
The compound effect: new buyers finding them AND converting when they do.
The analysis works for companies with:
- Complex product portfolios requiring category clarity
- Technical expertise trapped in PDFs
- Ambiguous positioning across business units
- Multi-market presence creating classification confusion
- High-value deals where pre-contact filtering matters
Industrial B2B context requires understanding of technical terminology, product hierarchies, application specificity, and procurement processes. The audit accounts for these industrial realities.