Expert articles on growth, strategy, and digital transformation

AI Strategy

AI Architecture: Building the Agentic Interface Layer

Discover the agentic architecture behind intelligent AI. Learn how Graph agents orchestrate intent, context & actions in production.

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Designing AI chatbots that feel like a strategist, not a chatbot

Most AI tools still feel like spreadsheets with a chat box bolted on. Learn how conversational design principles transform chatbots into trusted advisors.

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Strategy

Business Process Transformation with Microsoft Dynamics and Power Apps

How Microsoft Dynamics and Power Apps deliver new capabilities for managing end-to-end business processes.

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The essential guide to Digital Transformation success

What really is digital transformation — and how do you go about it?

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Fractional CMO: When to hire, what to expect, and how much it costs

Sometimes the gap between where your marketing is and where it needs to be requires experienced leadership

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Marketing

How to conduct a B2B Marketing Audit in 2025 (47 steps + AI alternatives)

Most in-depth B2B marketing audits take 4-6 weeks and cost £10,000+. This guide shows you exactly how to do it yourself in 47 steps—or how AI can deliver the same insights overnight.

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How to increase your Ecommerce Conversion Rate – Landing Pages

In this series, we explain how retail stores can boost ecommerce conversion rates. In this part, we show how to structure landing pages to deliver a better customer experience.

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How to increase your Ecommerce Conversion Rate – Product Search

In this series, we explain how retail stores can boost ecommerce conversion rates. In this part, we show how to build product search to help your customers discover products quickly and easily.

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Engineering

React best practices for single-page web applications

In this post, we breakdown the best practices for developing single-page applications with React - from file structure to performance to testing.

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The benefits of React server side rendering

Why server-side rendering React applications delivers important performance and SEO benefits.

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Why use React for building high performance web applications

React is one of the leading technologies for building modern web applications. In this post we look at why React has taken over as our platform of choice.

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