Articles
Articles
Articles and views on growth, AI, and how modern commercial systems really work
AI Strategy & Leadership
Board-level thinking on AI transformation, organizational change, and strategic decision-making
AI is your buyer
Before human buyers speak to your company, AI has already evaluated, filtered, and shortlisted options. Understanding this shift changes how organisations must govern their public knowledge.
Becoming an agentic organisation (without the hype)
An agentic organisation is defined by how delegation works, not by the presence of agents. This is a governance achievement, not a technical one.
From teams of people to teams of people and agents
The shift to mixed teams changes coordination before it changes headcount. Understanding how people and agents work together requires leadership to govern differently.
Can your IT team absorb AI at scale?
Every IT function has a throughput ceiling. When that ceiling is reached, adding more AI mandates does not produce more output — it degrades everything already in motion.
Shadow agents inside your organisation
There are AI agents running inside your organisation right now that leadership does not know about. Not theoretical. Functioning AI workflows — spreading faster than oversight can absorb them.
AI in Marketing
How AI changes GTM, buyer discovery, visibility, and marketing operations
From SEO to AI visibility: why ranking is no longer the hard part
Discovery before traffic. Shortlisting before contact. Interpretation before optimisation. The shift that has already happened—and why most companies haven't noticed yet.
Why your business needs a go-to-market strategy
Understanding the importance of GTM strategy for B2B growth.
How to conduct a B2B Marketing Audit in 2025 (47 steps + AI alternatives)
Most in-depth B2B marketing audits take 4-6 weeks and cost £10,000+. This guide shows you exactly how to do it yourself in 47 steps—or how AI can deliver the same insights overnight.
The Rise of GTM Engineering: Why Your Business Needs This Competitive Advantage
GTM engineering isn't a person you hire - it's a systematic capability you build. Learn why mid-market B2B leaders are building revenue intelligence systems instead of hiring more SDRs.
Building with AI
Architecture, implementation, and technical fundamentals for building AI-powered systems
AI Architecture: Building the Agentic Interface Layer
Discover the agentic architecture behind intelligent AI. Learn how Graph agents orchestrate intent, context & actions in production.
Designing AI chatbots that feel like a strategist, not a chatbot
Most AI tools still feel like spreadsheets with a chat box bolted on. Learn how conversational design principles transform chatbots into trusted advisors.