Articles
Expert articles on growth, strategy, and digital transformation
Why your business needs a go-to-market strategy (and what goes in)
Most B2B companies have modernised in pieces. GTM strategy integrates your systems into a revenue engine. Here's what goes into one and how to implement it.
AI Architecture: Building the Agentic Interface Layer
Discover the agentic architecture behind intelligent AI. Learn how Graph agents orchestrate intent, context & actions in production.
Designing AI chatbots that feel like a strategist, not a chatbot
Most AI tools still feel like spreadsheets with a chat box bolted on. Learn how conversational design principles transform chatbots into trusted advisors.
How to conduct a B2B Marketing Audit in 2025 (47 steps + AI alternatives)
Most in-depth B2B marketing audits take 4-6 weeks and cost £10,000+. Thisguide shows you exactly how to do it yourself in 47 steps—or how AI candeliver the same insights overnight.
Fractional CMO: When to hire, what to expect, and how much it costs
Sometimes the gap between where your marketing is and where it needs to be requires experienced leadership
The Rise of GTM Engineering: Why Your Business Needs This Competitive Advantage
Discover why 70% of B2B companies will adopt GTM engineering by 2027. Learnhow revenue intelligence systems create competitive advantage throughsystematic signal tracking and predictive insights.
The essential guide to Digital Transformation success
What really is digital transformation — and how do you go about it?
How to increase your Ecommerce Conversion Rate – Product Search
In this series, we explain how retail stores can boost ecommerce conversionrates. In this part, we show how to build product search to help yourcustomers discover products quickly and easily.
The benefits of React server side rendering
Why server-side rendering React applications delivers important performance and SEO benefits.
React best practices for single-page web applications
In this post, we breakdown the best practices for developing single-page applications with React - from file structure to performance to testing.
Why use React for building high performance web applications
React is one of the leading technologies for building modern web applications. In this post we look at why React has taken over as our platform of choice.
Business Process Transformation with Microsoft Dynamics and Power Apps
How Microsoft Dynamics and Power Apps deliver new capabilities for managing end-to-end business processes.
How to increase your Ecommerce Conversion Rate – Landing Pages
In this series, we explain how retail stores can boost ecommerce conversionrates. In this part, we show how to structure landing pages to deliver abetter customer experience.