Customer behaviour has changed forever. More than 70% of the buying journey now takes place online and business-to-business buyers are more than halfway through the buying journey before they contact a salesperson.
Many businesses are struggling to engage prospects in the right way to deliver the kind of experience customers want.
The results are all too typical. Poor customer experiences, overstretched sales teams and slower growth as your competitors breeze past you.
- Customers don't understand the solutions you provide.
- Customers can't find information on your website and many give up.
- Your website should be helping you build a better buyer but it's no longer fit for purpose.
- Sales teams are frustrated with poor quality leads.
- And frustrated customers are turning to competitors, because their experience is better.
Graph is a customer experience agency helping business leaders and marketing teams deliver an exceptional end-to-end digital journey.
Our Experience Blueprint provides you with a complete understanding of your customers' needs, their experience, the information critical to each step, the opportunities to exceed customer expectations and the technology platforms best for delivering this.