Customer behaviour has changed forever. More than 70% of the buying journey now takes place online and business-to-business buyers are more than halfway through the buying journey before they contact a salesperson.
Many businesses are struggling to engage prospects in the right way to deliver the kind of experience customers want.
The results are all too typical. Poor customer experiences, overstretched sales teams and slower growth as your competitors breeze past you.
- Customers don't understand the solutions you provide.
- Customers can't find information on your website and many give up.
- Your website should be helping you build a better buyer but it's no longer fit for purpose.
- Sales teams are frustrated with poor quality leads.
- And frustrated customers are turning to competitors, because their experience is better.
At Graph, we help business leaders and marketing teams deliver an exceptional customer experience.
Our Experience Blueprint provides you with a complete understanding of your customers' needs, their experience, the information critical to each step, the opportunities to exceed customer expectations and the technology platforms best for delivering this.
“ Working with Graph has been a game-changer. A trusted advisor, they've helped us to deliver an excellent end-to-end customer experience, streamlined campaigns and better measurement and reporting. ”
Gain a deeper understanding of customer needs, and identify the opportunities to deliver a best-in-class experience.
Ensure a better experience through information architecture, design sprints, user testing and content and messaging.
Build a stronger experience foundation through integrated experience management, CMS and customer data platforms.
Build new reusable capabilities, such as language understanding, to drive a seamless experience across channels.
Optimise & Learn
Grow your team's skills so you can rapdily test, validate and scale your marketing efforts.
Build on the insight that digital transformation is more about people and culture than technology.