What's working, what isn't — and where to focus next
Most digital teams are making high-stakes decisions with partial, lagging, or misleading signals.
Katelyn is the intelligence engine underpinning our Growth Accelerator, built to replace guesswork and internal debate with clear, defensible direction about where revenue is leaking and which changes will drive pipeline visibility and shortlist inclusion.
Katelyn was developed in-house to encode our 20+ years building GTM systems across technology, business, and marketing. Enterprise-grade AI in complex B2B environments where credibility, clarity, and ROI matter.
Using Katelyn, we continuously analyse your entire digital presence and turn it into clear, confident direction about what to do next—identifying which pages cause AI-mediated pipeline leakage and which fixes deliver measurable revenue impact.
How Katelyn helps
Katelyn is built for moments where activity is high, effort is real — but confidence is low.
It helps when leaders recognise patterns like these:
- "We're doing a lot, but I'm not seeing results."
- "Everything's moving so quickly, what do we prioritise next"
- "We don't know if we're visible in AI."
- "SEO, content, CRO, and AI feel disconnected."
- "The board is asking harder questions than our metrics can answer."
These aren't execution problems. They're decision problems.
Using Katelyn, we replace instinct, partial data, and internal debate with a clear view of what's working, what isn't, and where focus will have the greatest impact—revealing exactly where pipeline is leaking through AI-invisible pages and competitive displacement in AI-generated shortlists.
What Katelyn does
Using Katelyn, we continuously review your website, content, structure, and messaging to diagnose where revenue is leaking. The analysis answers three questions:
- What's working?
- What isn't?
- Where should we focus next to get the biggest impact?
Most teams answer these questions implicitly — based on instinct, partial data, or whoever has the strongest view.
Katelyn's analysis covers your entire digital surface - not just a handful of pages - so decisions are based on reality, not assumptions.
Through Katelyn, we ensure:
- Every important buyer question is answered—preventing early-stage drop-off that creates pipeline leakage
- Your real technical expertise is clearly expressed—enabling AI systems to parse and recommend your capabilities
- The right content reaches the right person at the right stage—improving conversion in AI-mediated buyer journeys
- Each page asks for the right next step—optimising for both human and AI evaluation
- Both people and AI systems can understand, trust, and recommend you—driving shortlist inclusion when buyers research suppliers
Your expertise shows up where decisions are increasingly made: AI-assisted buyers using ChatGPT, Perplexity, and AI-powered search.
Preventing random acts of marketing
Most marketing teams don't have a creativity problem. They have a focus problem.
Katelyn was built to prevent random acts of marketing.
Instead of constantly adding more content, more campaigns, more tools, Katelyn enables us to ensure:
- Every page has a job—preventing revenue leakage from unfocused content
- Every topic earns its place—maximising pipeline ROI per page
- Every change is intentional—tied to measurable commercial outcomes
- Effort concentrates where it moves the needle—on high-impact fixes that drive shortlist inclusion and conversion
The result is less activity, not more. Far better outcomes.
Built to protect and amplify deep expertise
In complex B2B, subject matter expertise doesn't fail because it's wrong — it fails because it's invisible at the moment of evaluation.
Using Katelyn, we protect and amplify that expertise without flattening it, revealing where technical depth is invisible to AI evaluation systems and causing qualified buyers to shortlist competitors instead.
The intelligence identifies where content is:
- Too shallow to win trust—causing early elimination from AI-generated shortlists
- Too fragmented to signal authority—preventing AI systems from recognising your expertise
- Repeated in ways that dilute meaning—reducing semantic clarity for AI parsing
Through Katelyn, we identify where deeper technical knowledge should be surfaced, structured, and made visible—driving shortlist inclusion by making your "secret sauce" impossible to miss for both human buyers and AI systems evaluating suppliers.
This is how deep expertise becomes a moat.
Built as a layered system, not a single model
Katelyn is a layered intelligence system. Not a single AI model.
Katelyn's architecture exists for one reason: to keep recommendations stable, even as content, competitors, and models change.
The architecture separates:
- Ingestion
- Analysis
- Reasoning
- Prioritisation
- Recommendation
This design ensures insight remains consistent even as your content, competitors, and underlying AI models change.
Modern language models provide reasoning ability. Katelyn provides structure, memory, and direction—enabling consistent diagnosis of revenue leaks and repeatable prioritisation of high-ROI fixes.
That separation makes the system reliable, scalable, and suitable for real commercial decisions - not experimentation.
Designed for repeatable, explainable outcomes
Unlike ad-hoc prompt packs or one-off AI experiments, Katelyn delivers consistent, repeatable, traceable recommendations.
The same inputs lead to the same conclusions. Every recommendation can be explained in plain terms. Nothing relies on "creative prompting" or individual operator skill.
This makes Katelyn safe for:
- Board-level decisions
- Budget planning
- Long-term strategy
The system is explainable by design - without requiring anyone to understand the technology underneath.
Continuous improvement without contradiction
One of the biggest failures in modern marketing is contradiction:
- Change A, then change B, then change back to A
- Quarterly reversals
- Endless rewrites
Katelyn enables us to prevent this.
Using Katelyn to track changes and outcomes over time, we ensure progress compounds—building pipeline momentum through evidence-based improvements rather than quarterly reversals that restart the revenue growth cycle.
Strategy you can actually execute
Through Katelyn, we don't produce reports or deliver slide decks. The intelligence doesn't leave teams guessing what to do next.
Instead, Katelyn enables us to deliver executable strategies tied to revenue impact:
- Clear priorities
- Defined page and content structures
- Precise, surgical edits tied to specific parts of your site
- Repeatable patterns your team can apply at scale
Strategy becomes something you run, not something you revisit.
This is where small teams gain leverage.
By identifying the 20% of changes that drive 80% of results, Katelyn allows teams of three to perform like teams of thirty - without burnout, guesswork, or wasted effort.
Before and after Katelyn
Before
- Heavy agency spend, limited certainty
- Endless activity, unclear impact
- SME knowledge trapped in people's heads
- Boardroom conversations driven by lagging indicators
- Marketing seen as a cost centre
After
- Clear visibility into what's working and why
- Predictable ROI conversations in the boardroom
- SME expertise structured, amplified, and visible
- Confident prioritisation of investment
- Marketing operating as a compounding growth system
The marketing team becomes the hero - able to partner with the business using AI as an amplifier, not a risk.
What this looks like in practice
For one industrial B2B client, using Katelyn to identify and prioritise changes led to measurable pipeline impact:
- 50% increase in new users reaching high-intent pages
- 440% increase in conversion from qualified traffic
- 40+ high-intent terms moving to number 1 positions, including AI Overviews—driving shortlist inclusion when buyers research suppliers
All within weeks - without increasing content volume or spend.
What Katelyn is (and isn't)
Katelyn is:
- An always-on intelligence capability diagnosing revenue leaks and prioritising pipeline ROI
- A source of clarity, focus, and direction on which changes drive shortlist inclusion
- Built and operated as part of our service to deliver measurable commercial outcomes
Katelyn is not:
- A generic AI tool
- A prompt pack
- A reporting layer
- A replacement for your team
You are not buying a software licence. You are gaining access to a continuously evolving intelligence engine that grows alongside your business.
Designed to strengthen your capability
Katelyn is a core part of how we work.
The intelligence captures practical learnings from 20+ years building, fixing, and scaling complex B2B growth systems - across real client work, real markets, real GTM challenges - and applies that consistently to your business.
That's what allows decisions to improve over time, instead of resetting every quarter.
The strategies, structures, and playbooks Katelyn introduces into your site, your content, and how your team operates are yours to keep.
You can continue to access the intelligence we provide through Katelyn on an ongoing basis, or work with it as part of a defined engagement. Either way, the goal is the same: to help you leave with a clearer, stronger, more durable growth system than you had before.
The result
Less guesswork. Less waste. More confidence. More momentum.
Through Katelyn, we turn marketing from a funnel of activity into a compounding growth loop—where insight leads to action, action leads to learning, and learning leads to sustained competitive advantage in AI-mediated markets.
Ready to see how Katelyn can transform your growth system?