AI & Growth Consultancy

Compete and win in AI-driven markets.

Graph helps complex B2B companies compete and win in AI-driven markets — by improving visibility, conversion, and commercial performance across the entire buyer journey.

Leading in AI-driven markets is no longer optional

Today's buyers increasingly use AI to research, evaluate, and shortlist suppliers. AI is now part of how markets decide who gets considered and who gets filtered out.

For complex B2B organisations, this creates new pressure at every level. Boards want clarity on AI. Competitors are moving faster. Commercial and marketing teams are being asked to deliver growth with systems that were never designed for this reality.

Inside the business, the symptoms are familiar: funnels leak, high-value content is invisible to AI, product knowledge is trapped in PDFs, and AI initiatives stall in pilot mode while expectations continue to rise.

Graph works with commercial, marketing, and digital leaders to fix this at the system level. We transform and optimise the commercial surface that modern buying decisions are based on — going beyond campaigns to build visibility, confidence, and momentum in AI-driven markets.

Our work

Case Studies

AI content intelligence case study

AI at scale: How we helped a Fortune 500 turn 1.9 Petabytes of business data into competitive advantage

Victrex digital experience case study

Victrex: A 10-year partnership helping global marketing teams lead the high performance polymer market

Built for complex technical B2B

Built for complex technical B2B

For digital and commercial leaders in complex, technical B2B organisations.

Your buyers — engineers, specifiers, scientists, procurement — now use AI models to evaluate suppliers before talking to Sales.

If AI can't understand your product knowledge, specifications, or technical content, your company is excluded before the buying process even begins.

Graph solves this with Katelyn - our intelligence engine built for complex and technical B2B, identifying where technical content is invisible to AI evaluation systems and causing pipeline leakage before buyers reach Sales.

Katelyn

Katelyn: Our intelligence engine

Katelyn is the intelligence engine underpinning our offerings.

Using Katelyn, we continuously analyse your entire digital presence and turn it into clear, confident direction about what to do next, revealing where revenue is leaking through AI-invisible content and which changes will drive shortlist inclusion in AI-mediated buyer research. The analysis answers three questions:

  • What's working?
  • What isn't?
  • Where should we focus next to get the biggest impact?

Through Katelyn's analysis, we ensure every page has a job, every topic earns its place, and effort concentrates where it moves the needle—eliminating pipeline leakage from invisible or misaligned content.

The result: less activity, better outcomes, measurable revenue uplift within weeks.

Katelyn in Action

Results in 30 days

Operating in sprints, we applied Katelyn's recommendations to a global company with deep technical content. Within 30 days:

  • 52% increase in AI visibility across key pages
  • 32% more new users reaching key pages
  • 440% increase in CTA conversions
  • 177% improvement in conversion rate per session

"This is not normal." — ChatGPT

This isn't just traffic. It's that new buyers are finding them — and converting when they do.

This was just a handful of pages.

This was just sprint one.

Ahrefs rankings showing keyword position improvements
What we solve

What we solve

Graph addresses the core GTM challenges facing technical B2B companies:

  • Technical content that AI cannot parse or evaluate
  • PDF-based knowledge invisible to answer engines
  • BOFU assets that fail machine scoring
  • Fragmented, inconsistent product narratives
  • Low-velocity content pipelines dependent on SMEs
  • AI-evaluation blind spots across journeys
  • Lack of visibility into revenue leaks
  • Confusion about what "AI readiness" actually means for GTM

Using Katelyn to diagnose these structural weaknesses, we turn them into competitive advantage by revealing exactly where AI systems exclude you from shortlists and which fixes deliver the highest pipeline ROI.

How we fix it

How we fix it

Graph provides a systematic GTM architecture, not one-off projects.

Revenue Diagnostic

A complete AI-era GTM health check identifying your revenue leaks in 48 hours. Visibility gaps, answer-engine failures, broken journeys, BOFU issues, CRO friction, and content structures mapped precisely.

AI Strategy

Define an AI-ready GTM blueprint: capabilities, content architecture, evaluation pathways, competitive intelligence, and growth actions.

AI-Ready Digital Experience

Restructure your digital estate — pages, PDFs, product knowledge, and IA — to support AI systems, human evaluators, and technical buying committees.

Industry expertise

Industry expertise

Graph specialises in markets where precision, engineering, and technical clarity matter most:

  • Advanced Materials
  • Industrial & Manufacturing
  • Polymers & Chemicals
  • Energy & Process Industries
  • Engineering & Technical B2B
  • Capital Markets Infrastructure
  • Technical SaaS & Deep Tech

Our engines are purpose-built for sectors where product complexity is high and buyer evaluation is rigorous.

Who we are

Graph is an AI GTM consultancy. We help technical B2B companies:

  • become AI-visible
  • accelerate content velocity
  • fix structural revenue leaks
  • and compete in the agentic era

We do this by applying AI-powered diagnostics, entity architecture, and GTM system design — combining AI engineering, semantic content systems, CRO, and deep industrial B2B experience.

The result: companies that are visible, credible, and chosen by both humans and AI.

Fix revenue leaks in 48 hours

Trusted by digital leaders