Insights
Senior thinking on AI strategy, AI visibility, and AI agents.
Strategic analysis and original thinking for leaders adapting to AI as a buyer, an operating model, and a source of competitive advantage.
All insights
61 articles
Trade Show Best Practices: A Complete Guide to Lead Capture, Consent and Data Enrichment
What is go to market?
Anthropic and Blackstone just made a $1.5bn bet. Here's what it means for mid-market B2B.
Claude Managed Agents explained: what B2B teams need to know before choosing managed or self-hosted
LangChain vs LangGraph: what each framework actually solves and when production teams need both
Agentic process automation: what it is, how it differs from RPA, and when it is the right choice
Agentic AI vs generative AI: what changed architecturally, and why it changes how you build
Are you building a 2030 business?
How to build an AI roadmap for a mid-market business
Which part of your business should AI change first
Shadow agents inside your organisation
Can your IT team absorb AI at scale?
Customer Journey: Complete Guide
What is a Customer Journey?
Mapping the Customer Journey
AI is your buyer
Becoming an agentic organisation (without the hype)
Designing AI chatbots that feel like a strategist, not a chatbot
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