Answer Engine Optimization (AEO) for Industrial B2B
How to earn visibility and trust in the age of AI search
AI has rewritten how buyers discover suppliers. Industrial brands that still rely on PDFs and traditional SEO are invisible in ChatGPT, Perplexity, and Google's AI Overviews.
AEO — Answer Engine Optimization — is the discipline that makes your content citation-ready for machine audiences. It bridges marketing and engineering: turning structured data, expert authorship, and evidence-anchored content into measurable visibility.
Why it matters now
- 60–80% of buyers shortlist vendors inside AI results before ever visiting a website.
- 53% of buyers don't fully trust AI-generated summaries. The only way to control accuracy is to make your data verifiable.
- Every unstructured PDF or un-schematized page is a lost citation opportunity.
AEO is how under-resourced marketing teams out-visibility enterprise competitors.
Complete AEO Framework
AEO Overview
Core Framework — Understand what AEO is, why SEO is no longer enough, and how AI is reshaping discovery.
AEO vs SEO
Comparison Guide — See how AI search changes the rules. Learn why keyword rankings and backlinks no longer translate to visibility.
The Problem with PDFs
Technical Deep Dive — Find out why industrial datasheets are invisible to AI — and how structured data turns compliance files into competitive assets.
Measuring Success
Metrics & KPIs — Define what good looks like: AI Visibility Score, Citation Share, and trust-velocity metrics that connect to pipeline ROI.
Getting Help
Tools & Partners — Compare tools, agencies, and consulting models — and see how the 30-day Growth Accelerator delivers measurable progress.
Next step
Run your AEO Readiness Diagnostic — Find out where your content is invisible to AI and get a 30-day roadmap to fix it.