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Research by Graph

Kraton: your AI visibility benchmark

How you perform, where to focus, and what to do next.

At a glanceKraton
11 / 420 answers

Citations

Answers that link to a company-owned website as a source.

2.6%
View breakdown
Citations by Buyer journey
Buyer journeyKraton
Learn4 / 70
Compare1 / 112
Validate3 / 112
Procure2 / 63
Use1 / 63
Citations by AI engine
AI engineKraton
Perplexity4 / 180
ChatGPT (OpenAI)5 / 180
Google (AI Overviews)2 / 60
Kraton
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

12 / 420 answers

Brand mentions

Answers that mention the company by name.

2.9%
View breakdown
Brand mentions by Buyer journey
Buyer journeyKraton
Learn0 / 70
Compare1 / 112
Validate2 / 112
Procure8 / 63
Use1 / 63
Brand mentions by AI engine
AI engineKraton
Perplexity4 / 180
ChatGPT (OpenAI)4 / 180
Google (AI Overviews)4 / 60
Kraton
25%50%75%100%LearnCompareValidateProcureUse

Answers are measured for each company at each stage. Missing data is excluded from the calculations and charts.

Where Kraton appears

What are the benefits of TPE in automotive components?
3 / 3
Perplexity · Citations
Which producers supply SEBS base polymers to TPE compounders in the US?
3 / 3
ChatGPT (OpenAI) · Brand mentionsMentions
Which TPE suppliers provide material test data for automotive interior applications?
1 / 1
Google (AI Overviews) · Brand mentionsMentions
+5 more questions
Where Kraton is cited or mentioned on at least one measured platform.Request to see more

Where Kraton stands

Ranked 8 in citations, 4 in brand mentions.

  1. 1
    Avient
    16.4%69 / 420
  2. 4 companies not shown
  3. 5
    United Soft Plastics, Inc.
    3.1%13 / 420
  4. 7
    Celanese
    2.9%12 / 420
  5. 8
    KratonCurrent company
    2.6%11 / 420
  6. 9
    Apple Rubber Products
    2.1%9 / 420

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